isn’t showing up on Google.
If you built a Squarespace website and it’s not showing up in Google results, you’re not crazy.
This usually comes down to a small set of fixable issues: verification, indexing requests, blockers, duplicates, or weak discovery signals.
Use this checklist in order. It’s designed for solo entrepreneurs and small business owners who want a clean, practical path—without SEO jargon.
These definitions are short on purpose. They help Google (and Google AI) summarize the page accurately.
1) Not indexed
Google knows the URL exists, but it has not added it to the search index. If a page is not indexed, it can’t rank.
2) Indexed, but not ranking
The page is indexed, but it’s too new, too thin, too duplicative, or not clearly relevant yet. It may not appear for your target searches.
3) It’s discoverable, but hard to find
Your site may appear only for brand searches or exact URLs. This usually improves when your pages answer specific questions and link to each other clearly.
If you want a “safe changes” guide before you touch anything, start with How to Update Your Website Without Breaking It.
Do these steps in order. Skipping ahead usually creates confusion because you’ll “fix” symptoms while the blocker still exists.
Verify your site in Google Search Console
If Search Console is not set up, you are guessing. Verification confirms Google can see your domain and gives you indexing controls.
In practice: verify your domain property (preferred) and confirm your primary domain is the one you want indexed (www vs non-www).
Inspect the exact page URL and request indexing
In Search Console, use the URL Inspection tool. If the page is eligible, click “Request indexing.”
You should request indexing on your homepage and your 3–5 most important pages first.
Submit your sitemap and confirm it’s clean
For Squarespace, your sitemap is usually: /sitemap.xml Submit it in Search Console under Sitemaps.
If your sitemap contains pages you don’t want indexed, remove or de-index those pages. Don’t “leave junk” and hope Google ignores it.
Eliminate common indexing blockers
A page will not index if it is blocked by noindex, robots.txt rules, password protection, or member-only restrictions.
For “Thank you” pages: you usually want them not indexed. For service pages and guides: you usually want them indexed.
Fix duplicate versions of the same page
Google often refuses to index duplicates. Common duplicates: www vs non-www, http vs https, trailing slash variants, and multiple pages that say nearly the same thing.
Rule: one primary URL, one clear page purpose. Everything else should redirect or be removed.
Improve internal links so Google can discover pages
Pages index faster when other pages link to them. Add “Related guides” sections and contextual links inside your copy.
Example proof placement and credibility signals: Proof & Credibility.
Make the page worth indexing
A page may be eligible, but still not indexed if it’s thin, generic, or duplicative. Add specifics: definitions, steps, examples, and answers that match real search intent.
Practical structure reference: Authority-First Websites.
If Search Console says “Discovered – currently not indexed”, treat it as: “Google knows it exists, but your signals aren’t strong enough yet.” The fastest fixes are: remove duplicates, add internal links, and strengthen the page content.
These are the most common Squarespace issues that cause “not indexed” or “not showing up.” Keep it simple. Fix the obvious first.
Make sure you have one primary domain
You want one canonical version (usually https + www). If both versions load, Google can treat pages as duplicates.
Remove or redirect old pages you don’t want indexed
If old pages still exist, they can remain in the sitemap and get crawled. Delete them or redirect them to the current equivalent.
Store and system pages can show up in sitemaps
Store category pages, tag pages, and other system-generated URLs may appear. Decide what you want public and remove the rest.
If you want a “where do I even start?” guide that doesn’t break anything, use: How to Update Your Website Without Breaking It.
Short answers, clean definitions, no fluff.
How long does it take Google to index a Squarespace site?
It can take days to weeks depending on crawl discovery and site signals. You can speed it up by verifying Search Console, submitting your sitemap, and requesting indexing for key pages.
Why does Search Console say “Discovered – currently not indexed”?
Google knows the URL exists but hasn’t chosen to index it yet. Improve internal links, remove duplicates, ensure the page is not blocked by noindex/robots, and strengthen the content. Then request indexing again.
What sitemap should I submit for Squarespace?
Submit /sitemap.xml in Google Search Console. Then confirm the sitemap includes the pages you want, and doesn’t include pages you don’t want Google finding.
Why are random pages showing up in my sitemap?
Sitemaps can include system pages, older pages that still exist, and store/category URLs. If you don’t want a page indexed, remove it, redirect it, or apply noindex—then let Google recrawl.
Related guides: Proof & Credibility, Authority-First Websites, Update Without Breaking It.
If your key pages are stuck on “Not indexed,” the fix is usually a short list: remove duplicates, tighten your page purpose, add proof signals, and build internal links that make discovery obvious. If you want that list for your site, request a review.